Modern Cholitas: Repositioning the Bolivian Indigenous Woman through Wrestling Spectacle

Most Friday nights, crowds pack into the Coloseo de Villa Victoria, a multipurpose arena in a working class neighborhood of La Paz. This week, the main event of Líder Lucha Libre is between Juanita la Cariñosa and Claudina la Maldita. These two luchadoras, dressed in sparkly pollera skirts and shawls, perform as chola characters, roughly based on indigenous women who have migrated to urban areas of Bolivia and stereotypically work as market vendors. The luchadoras often wrestle male luchadores, who wear clothing ranging from spandex bodysuits to mummy and werewolf costumes. In these improvised bouts, they jump from the ropes, flip their opponents, and body slam each other, while trying to win the match by pinning their competitor for a count of three. The cholitas luchadoras are almost always audience favorites, but at times are disparaged by other Bolivians for performing in ways that represent a lack of respect towards indigenous women.

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Journal of Latin American and Caribbean Anthropology

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